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Press Release - published on 02/02/2011

Exclusive Agreement with Arrow Electronics Extends Butterfly Software Distribution Network

Butterfly Software, the data analysis and migration specialist, has extended its partner network by signing a distribution agreement with Arrow Enterprise Computing Solutions (ECS) of Harrogate, for the Butterfly Analysis Engine product suite.

The agreement was signed in September and is generating great interest from IBM channel partners and end users alike and has already resulted in a number of sales.

Butterfly will provide the analysis and migration tools for backup and recovery exclusively for Arrow’s IBM resellers around the world, through Arrow ECS’ United Kingdom office. The agent-less software provides unprecedented detail to accurately plan the consolidation of legacy and current backup and recovery infrastructures in complex backup environments.

Based on empirical data collected on the customer’s master backup server, the software produces an Analysis Engine Report (AER) that provides a full detailed description of the existing backup environment, together with design recommendations and cost justifications for the implementation of new technologies, capabilities and functionality.

Butterfly also offers automated data migration functionality, thereby reducing costs, mitigating risks and slashing time to benefit the customer. Using Butterfly Software results in a seamless transition to a more capable and effective strategic solution.  The whole AER process can be completed in a matter of days, saving time and precious resources otherwise spent in the development of a long-term backup and archive strategy.

“This innovative product enables our IBM resellers to enhance their offering and grow their storage sales while also helping their customers migrate to an IBM archive infrastructure with minimal risk to their data,” said Steve Pearce, managing director for Arrow ECS in the United Kingdom.  “Efficient data-archive management is key to successful IT delivery.  This tool helps customers target a problem that they often do not have the resources to tackle.  It’s a great proposition for our resellers.”

“Working with a company like Arrow ECS is great for us as we seek to grow our business in the UK and Globally,” said Tom Hughes, chief sales officer for Butterfly Software.  “We have an indirect sales model, so partnering with a leading distributor such as Arrow ECS is crucial as part of our go-to-market strategy. And, with its wealth of experience, Arrow ECS offers the opportunity to reach a large number of IBM product resellers and their customers.”

About Butterfly Software

Butterfly Software is a global provider of innovative applications that help organisations discover, analyse and automatically migrate data centre infrastructures. Butterfly frees organisations from the cost and risk of maintaining legacy storage and backup & recovery environments, allowing consolidation of all enterprise data onto the most efficient and effective strategic technology.

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