Ditch the Botox: The first collagen drink is launched in the UK to combat ageing skin

Pure GOLD COLLAGEN® is one of the new wave of nutracosmetics to be launched in the UK, which offers an alternative way to combat wrinkles, fine lines and sagging skin from the inside out. Pure Gold Collagen combines hydrolysed collagen and hyaluronic acid, which work together to add moisture and plump the dermis; the deep levels of the skin. Hydrolysed collagen has been proven in clinical trials to improve the skin’s elasticity, moisture levels, smoothness and prevent the formation of deep wrinkles and fine lines.

Collagen beauty drinks are already being snapped up in Japan by women, but until now haven’t been available in the UK.

Pure Gold Collagen’s key ingredient is 5g of hydrolysed collagen, or Peptan, which is highly digestible and helps the skin preserve its strength elasticity and firmness. What makes Pure GOLD COLLAGEN® unique is the addition of hyaluronic acid which encourages the efficient adoption of collagen by the dermis (lower layer of the skin).

One of the main benefits of taking these ingredients orally, in a drink, is that they get to work on the lower levels of skin or dermis, so is far more effective than skin creams which only work on the epidermis (outer skin layer).

Pure GOLD COLLAGEN® comes in 50 ml bottle and should be taken every day preferably for 4 weeks to see the best results.

Clinical trials that were carried out in 2008 in France, on the use of 10 ml per day of hydrolysed Collagen Peptan for 12 weeks, produced noticeable results. The 47 participants showed a 28 per cent increase in skin hydration, 19 per cent increase in skin suppleness, 26 per cent smoothing of micro relief furrows and 30 per cent decrease in wrinkles.

Pure GOLD COLLAGEN®contains 5g of collagen (and not the 10 ml used in the trials) and its next generation formula with several active ingredients including hyaluronic acid, borage oil and vitamins, increases the bioavailability of collagen and absorption into the dermis.

The benefits of drinking a supplement over tablets are that a drink can include about 50 times more nutrients and active ingredients than pills because it is bigger in volume. A drink is also more appealing than popping a pill and the taste is far more pleasant. This is because the process that is used to extract the ingredients is very advanced so the flavour from any ingredients, like fish is not present.

UK consumers can purchase Pure Gold Collagen from and costs from £36 for 10 bottles from www.amazon.co.uk or www.pharmacyplace.co.uk You can also find them on facebook on www.facebook.com/goldcollagenUK